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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Measuring brand awareness divides marketing. billion worldwide on advertising in 2013 alone. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure.

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The Best Instagram Analytics Tools

Brandwatch Marketing

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

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Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. The impact of marketing ROI, on the other hand, is often less clear.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 11 Must-Measure KPIs for Content Marketing Success – Dave Snyder, SearchEngineWatch.

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The Best Instagram Analytics Tools

Brandwatch Marketing

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Are you measuring your social activity correctly? Read about social media measurement here.

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Measuring Influencer Marketing

Vision Edge Marketing

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Should this be a viable strategy for your organization, you may want to think beyond counting, and create a way to measure influence.