Remove marketing-qualified-lead prospect sales
article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

article thumbnail

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

markempa

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. The number that closed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

markempa

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

article thumbnail

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

article thumbnail

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

article thumbnail

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

article thumbnail

How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action.