Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Customer Experience Matrix

NOVEMBER 5, 2015

The system even provides its own Javascript tag to post directly from Web pages and emails. Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. This means users must rely on third party software to create forms and landing pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Social media is part of the reason.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis.

Marketing & Strategy 95

Marketing & Strategy Burn Rate Content Landing Pages 95

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. The book is shortish at 191 pages and uses the principles he recommends. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

NuSpark Consulting

OCTOBER 20, 2013

Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Set up filters in Google analytics to segment the “not provided” data.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Total pages indexed. Total pages that receive traffic.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Valasys

JUNE 4, 2019

In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Dynamic content is an evolved strategy for today’s marketers which leverages advanced data analytics & artificial intelligence (AI) to deliver hyper-personalized content to the viewers, based on their segmentation.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. They’ll come up with a list of recommendations of things you need to fix on the pages on your site to make them more search engine friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. They may start on a product page on the website and then branch out to land in a social ad. To put that in perspective, that’s 25 whole days. For some brands, videos are used heavily for advertising.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. People responded. Maybe 130 or so.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Unbounce

JULY 30, 2019

With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, Also, if you’re reading this in November and short on time, using a drag-and-drop builder like Unbounce makes pages faster to pull off.).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

APRIL 21, 2013

Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling. Other speakers include executives from Tesco, Target, USAA, Bank of Montreal, United Airlines, Cigna, Jaguar Land Rover, Target and hundreds more.

Television marketing 132

Television marketing Paid Search Agency Broadcasting Thought Leadership 132

Hubspot

MARCH 14, 2017

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video. Talk about measurable.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

SugarCRM

MARCH 15, 2013

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Attendees to Convergence 2013 should visit the booth to be scanned for entry into the Gold Bar giveaway as well as have an opportunity to preview the new version release of SalesFUSION for Dynamics CRM.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Sprout Social

NOVEMBER 1, 2016

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. User-generated content lets the customer be a part of the brand story.

Social Media 91

Social Media Class Word of Mouth Media 91

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Next, consider optimizing your site and landing pages for the mobile experience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Online Marketing Institute

NOVEMBER 16, 2012

How many times have you received an email where the images are broken, the formatting is messed up, or worse yet, the landing page takes you to the land of nowhere? Rx: If you are having page load issues, consider deploying your campaigns in smaller segments. Bad email image on home page via Shutterstock.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

SnapApp

JANUARY 6, 2014

If you didn’t do this in 2013, you have to do it now. Twitter, events and landing pages also continue to demand cross-channel marketing messaging. If you’re using a content marketing platform, make sure it has an analytic function so you can track your results. I will make all my content mobile optimized. Content loading.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. They’re watching tons of video: 50 million people in the U.S.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Hubspot

JANUARY 9, 2014

Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". Develop offers and landing pages. Your campaign doesn’t end when leads convert on your landing page. Google Analytics.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28