Zoominfo

NOVEMBER 20, 2020

SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. Founded in 2013, SMACT works as a leading management and enterprise IT services company. Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.”

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. In other ways, though, AgilOne is still similar to the system I reviewed in 2013. A/b tests have been added while analytics and reporting have been enhanced.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Aimee said whether a lead is rejected or advanced in the automation system should give marketers plenty of information on its quality.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? How long do you need to archive the information? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. What type of customer support are you looking for? Integrations.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. A lot of planning and thought go into creating such a team. Identify a Team Leader.

Analytics 139

Analytics Practices Ad Building Best Practices 139

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. Structured Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

JUNE 18, 2013

While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Chrome and Google Analytics had no impact on indexing. If it doesn’t, you need to figure out what’s missing and give the users that information. You need to have the right page and information.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Hubspot

APRIL 19, 2018

What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. A unique identifier is a piece of information that both of your data sources share, and -- as its name implies -- it is unique (i.e. So, what does VLOOKUP do, exactly? VLOOKUP Example. How Does VLOOKUP Work?

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Use All Your Employees’ Expertise to Inform Your Content. Repurpose Your Best-Performing Content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s a matter of being able to better inform people so decisions are made based on informed paths. Read next: Converseon applies predictive analytics to conversation data. How did you come to be in marketing?

SEO 105

SEO Cross-Selling Marketing & Strategy Storytelling 105

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Integrate, implement, foster usership: the road to analytics nirvana.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). This one is simple — use audience feedback to inspire, improve and inform your content marketing strategy. A commercial data analytics company on Snapchat?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. I’ve grouped them based on how much information I have available.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. Is this possible?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. It picks up cannabis and CBD analytics from millions of links. Brands also license the tool for their data and analytics.”

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. B2B Email Marketing – 2013 Statistics. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Ultrahaptics Twitter: @ultrahaptics Founded: 2013 Based : Bristol, UK Funding : Series B, $28,6 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28