SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Hubspot

AUGUST 21, 2013

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. A third of marketers said they redesigned because it was time for a change. But ultimately what we found was that the decision to redesign is often driven by internal marketing needs. The top response was.

Hubspot 28

Hubspot Inbound Marketing Enterprise Management Work Management 28

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. Undoubtedly email marketing is one of the best marketing options available. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants.

Wikipedia 70

Wikipedia Social Networks Network Marketing Twitter 70

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. The takeaway for marketers?

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The Snapchat vs. Facebook showdown is a story of user base vs. user engagement, and the outcome of this social media arms race is being watched closely.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013. 5) HubSpot.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

AUGUST 4, 2015

As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? 4) Check analytics on your mobile phone. How quickly do they expect a response?

Twitter 28

Twitter Analytics Features SMB 28

Hubspot

FEBRUARY 14, 2017

She was an early entrepreneur, and instinctively believed that there could be an American market for these formal, English-style greetings. A Brief Timeline of Valentine's Day Marketing. However, it remains unclear if a specific brand is responsible for first marketing flowers as part of Valentine’s Day gift-giving.

Ad Exchange 78

Ad Exchange Paid Search Agency Paper Sample 78

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. It's a concept called joy marketing, and it's worked for a lot of big brands. Want to learn more?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

DECEMBER 18, 2012

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Problem is, a lot of this new “stuff,” has quickly become an inefficient use of a marketer’s time and budget.

Tactics 28

Tactics Microsite High Quality Lead Planning 28

Hubspot

SEPTEMBER 23, 2016

Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. Are marketers even thinking about it yet? So how should marketers be thinking about it -- especially when information and research are still limited? That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

JANUARY 1, 2014

Are any of your resolutions marketing-related? Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. 1) Focus on mobile. 1) Focus on mobile.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

SEPTEMBER 30, 2012

Not only are the leaves taking on that nice red hue, but several well-known companies in the marketing world are experiencing some big changes, too. Sit back, grab a pumpkin spice latte, enjoy the fall breeze, and read about the changes in the marketing world that are unfolding before you. Read more about the partnership here.

Mobile Marketing 28

Mobile Marketing Twitter Advertising Agencies Mobile Advertising 28

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. This is exactly what we do during Marketing Grader Live. Want to tune into the next Marketing Grader Live episode? Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Sign up here.).

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Velocity Partners

AUGUST 20, 2018

(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic , all about the strategy, execution and history of ‘Brinker’s Beast’ ). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

MAY 22, 2013

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals , while an overwhelming 78.3%

Social Media 28

Social Media Domain B2B Sales Case Studies 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 100

Social Media Social Marketing Marketing Budget Budget Programs 100

Hubspot

NOVEMBER 24, 2016

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite. Source: Giphy.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

OCTOBER 3, 2012

Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. This feature is still in beta, being tested with a select few advertisers before it rolls out to more brands in early 2013. What applications do you see for these Twitter surveys?

Customer Surveys 28

Customer Surveys Twitter Mobile Advertising Purchase Intent 28

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Check 'em out. Reinforcing Your Message.

Examples 28

Examples Lead Scoring Lead Ranking Content 28