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Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Which sources sent the most traffic to your site last month? Which content seemed to make visitors stick—and which pages drove them away? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. Which converted at the highest rate? To PR professionals?

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

Normally these posts focus in on the main benefit of website traffic acquisition, which is certainly a proven driver for just about every company who has deployed the tactic. For example, blog page views is a volume metric, whereas social shares is an engagement metric. Time to Get Custom in Google Analytics. Rubber, meet road.

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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.”