SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. So all the great marketing campaigns in the world won't work well unless the site is effective at handling the customers marketing brings to it.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Hubspot

MARCH 14, 2017

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video. Talk about measurable.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Your UGC campaign doesn’t have to be a huge production.

Social Media 91

Social Media Class Word of Mouth Media 91

Online Marketing Institute

NOVEMBER 16, 2012

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. 10 Things That Can Destroy an Email Marketing Program. You send them too many campaigns. Your campaign frequency has now gone up significantly. Audience/Traffic.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

APRIL 6, 2015

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. What''s so great about remarketing?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Bound360

DECEMBER 4, 2017

Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. I think personalization came up for us around 2013, 2014. We had a couple of interviews and we landed on working with Bound. Amy Larsen: Sure. It was Get Smart Content at the time.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

DECEMBER 29, 2011

Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. How will your business keep up?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

FEBRUARY 23, 2016

Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Heck, the answer to life, and all the existential questions you discussed last Friday might be buried somewhere in page 5 of search results, but it will remain there – buried, unless some kid discovers it, and reddits it. YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. Take a top page from your analytics and export it into excel.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. As B2B marketers, we must understand what all the data means, identify trends, and factor in our small data (web analytics, lead data, etc) to help inform our decisions. Align social efforts with other marketing initiatives (tradeshows, emails, TV, etc). Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

BenchmarkONE

JANUARY 25, 2023

Apart from that, landing pages and pop-up forms help you generate more leads from your website and convert them into customers. Key Features: Customer acquisition Communication management Engagement management Contact list management Landing pages and pup-up forms Templates Custom reports 2.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Yet both ranked towards the bottom of the list.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Get to it! .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

PureB2B

NOVEMBER 29, 2016

Seamless campaign tracking and execution. In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. When paired with an optimized post-click landing page , ads reach their full potential. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

DECEMBER 18, 2020

After all, there are only 10 spots on Google’s first page. But if you are just starting out, you could be facing a fairly substantial amount of work to land local citations and get listed on small business directories in your city. National SEO — National SEO, being broader, allows you to use broader search terms.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

PureB2B

NOVEMBER 29, 2016

Seamless campaign tracking and execution. In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

DECEMBER 4, 2017

Those days are long gone, and now the first page of Google is wildly competitive. With an average read time of less than one minute, more content writers are realizing the importance of structuring easily scannable articles and using bolding, bullet points, and italics to make important themes stand out from the page. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Hubspot

JANUARY 3, 2018

Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. We can break our email addiction and still hit our goals. At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email.

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Valasys

AUGUST 9, 2019

Organic searches, along with direct landing of the prospects on the home page or specific landing pages of a website, are key indicators of how strong the brand equity of an enterprise is & how easily can it be discovered by the audiences – local ones in particular.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

MARCH 4, 2022

74% of marketers admit that email marketing helps increase customer engagement. An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Email Marketing. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52