Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. This makes integration with Marketo Engage valuable.

Enterprise Management 93

Enterprise Management Analytics Work Management Marketing Management 93

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. Marketo, HubSpot, & Pardot. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. How’s that for the power of revenue cycle analytics? The fact is that in 2013 it’s a whole new ball game. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Open Rate 48

Open Rate Marketo Stats Class 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Frank Passantino suggested this KPI in a recent Marketo blog. Content Marketing as a Media Product.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Businesses, for example, can gain the most incredibly subtle, granular insights into their customers, to guide carefully crafted, personalized campaigns of the sort we scarcely could have imagined a decade or two ago. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

DECEMBER 10, 2012

PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. Customers and prospects have come to expect a company’s marketing to be quick to react in the most dynamic online environment in history.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic. We automate a lot of stuff.

Social Networks 48

Social Networks Social Media Conference Curation 48

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The importance of understanding lead-to-customer conversion.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Marketing was the “owner” of email, controlling the keys to customer communication. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Biznology

APRIL 25, 2016

Key customers include the S.E.C., PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. The opportunities should continue to be strong, considering 41% of PWC’s customers are concerned about Big Data overload. InsightSquared is a sales performance analytics company for fast-growing tech businesses.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. A consumer fit organization is one that is in tune with its rapidly changing customers and market.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Adobe Experience Cloud Blog

DECEMBER 3, 2012

Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. Marketo: What are some best practices for Sales Development Reps?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover. Increased efficiency and productivity.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover. Increased efficiency and productivity.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

DECEMBER 9, 2013

In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Splunk – for analytics. Tableau Software – for analytics. Marketo – for marketing automation. Customers will still pick the best product for each function.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? In 2013, 84% of all email was spam. Customer-centric marketing increases online sales by 25%. Personalization can be as simple as using your customer’s first name in your marketing emails.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Instead of sending promotional offers to your customers (10% off!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

JANUARY 27, 2014

Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.” Why Your Company Blog is Striking Out by Marketo Blog.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Author: Seth Lieberman Many marketers feel like the engine is always running. Content Marketing'

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Metadata

MARCH 18, 2021

We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. Why don’t we build our own analytics tool?” ” You know what I mean? ” So we did it.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

APRIL 8, 2014

1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Lots of Customization Available: SaaS is not a one-size-fits-all software. Such easy customization is not possible with traditional software.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Product overview. Click here to download!

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. ways of relating to customers?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48