Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. Optimize Web assets for more conversions, leads and sales. This type of test resulted in a 90% increase in traffic for one marketer. Related Resources: Lead Gen Summit 2013, Sept.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

KoMarketing Associates

AUGUST 15, 2013

The ROI conversation continues to have legs because historically, B2B marketers have not had access to clear social media metrics, which are necessary to begin the framework for marketing program evaluation. 5 Action Items from #SMX Advanced 2013 . Google Authorship. Additional Articles & Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. It picks up cannabis and CBD analytics from millions of links.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Optinmonster

MAY 25, 2020

OptinMonster is the world’s #1 conversion optimization toolkit on the market. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Detailed analytic reports. This is the key to getting more conversions.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Hubspot

JANUARY 4, 2021

This may seem like a cheap tactic to hoard traffic, but it's not. In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Optimizing for search engines shouldn't be your main focus anymore. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hubspot

JULY 22, 2015

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. For example, we know Google Panda penalises sites for things like poor quality content.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Biznology

FEBRUARY 19, 2014

Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. She returns via that email and purchases: Paid search receives a conversion “assist.”.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. So to inspire your repurposing efforts, I put together some benefits and examples below. Organic search still provides the majority of site traffic. Check 'em out.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. Payday – In an effort to fight bad SEO tactics, Google introduced the Payday update in 2013. Keywords that generate traffic through Google.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Valasys

OCTOBER 18, 2022

As a result, if the loading time is longer than two seconds, the visitor will probably leave the website, which results in lower conversion rates. Wp Rocket offers comprehensive technical documentation that explains each of its capabilities in detail and includes pages with examples. Features of NitroPack. WpRocket Pricing.

Adsense 40

Adsense Lead Scoring Lead Ranking Best Practices 40

seo.co

APRIL 5, 2022

Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. More Targeted (Long Tail) Traffic = Higher Conversion Rate.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. For example, many travelers connect with hotels ahead of their stay for dining and activity recommendations.

Social Media 91

Social Media Class Word of Mouth Media 91

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. By 2017, online video will make up nearly 70% of consumer internet traffic.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Lead conversion percentages. Don’t just measure the traffic and conversion rate per referral.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Webbiquity

DECEMBER 30, 2013

Which sources sent the most traffic to your site last month? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Which converted at the highest rate? What are the trends over time?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

SEPTEMBER 23, 2016

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. And until 2013 , that technology powered Apple’s Siri. It becomes a conversation.”. That's great. Think: soy sauce stain.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. I will take an example from Google’s case study itself. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Yes, there are stories of people having made it big online simply with brilliant content, but those examples are few and far between. Is there something sturdy where you try to redirect all this traffic to? Build something concrete.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

DECEMBER 18, 2012

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? Take your marketing data, for example. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. Let''s use a real example to put this in perspective. In life, many people believe that more = better. Yep, that''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

KoMarketing Associates

MARCH 15, 2013

Matt Cutts mentioned this a few times when discussing site penalties and followed it with examples of sites that looked perfectly fine to the naked eye but had been hacked or were blocking search engines in their robots. ** Tip Alert **. That means 68% of their organic traffic cannot be attributed to a specific keyword.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

JUNE 2, 2016

Example: www.hubspot.com. In fact, ICANN just recently announced the program's 1,000th delegation , stating that there are nearly 50 times as many generic TLDs now as there were in 2013. For example: An affinity brand like Nike could permit their best fans to use, under certain terms and conditions, a “customername.nike” web presence.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. Using our restaurant example, for instance, you might bid on long-tail keyword phrases like “restaurants in Boston for the holidays” or “restaurants with holiday specials.”.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 2, 2013

The most effective way to qualify your traffic looking to make a transaction is by including price explicitly in your ad. Below are a few examples which utilize these best practices. Magazine’s list of fastest growing privately held companies from 2009-2013. Image credit: pdbreen.'

PPC 28

PPC Paid Search Agency Ads Work Management 28

NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. We are the leading figure in the conversation about diversity and inclusion. For example, we pioneered a program back in 2013 called Autism at Work.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

BuzzSumo

FEBRUARY 21, 2017

You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Yes, you really can drive more traffic by publishing less content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111