Remove 2013 Remove Analytics Remove Content Remove Google Remove Relevance
article thumbnail

How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127
article thumbnail

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content.

article thumbnail

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

article thumbnail

Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. Comes from a Google IP address. Go beyond opens and clicks with Litmus Email Analytics. In what circumstances is Gmail prefetching?

article thumbnail

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Your content needs to be technically sound, solution-oriented, and backed by data or proof points.

Tactics 75
article thumbnail

9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.