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Best Marketing Books You Need To Read

Brightedge

The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018. Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them. Blue Ocean Shift by W.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 5) Google Trends. 6) Google Analytics. 6) Google Analytics.

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How to Analyze Twitter Data

Sprout Social

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. The company generated more than 44 million Twitter impressions and 4,000 new followers in the week of the event. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Account Home.

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Full Stack Experimentation: A Comprehensive Guide

Convert

And it is what savvy businesses are using to feed all their data to their experimentation system, resulting in better-informed hypotheses and decisions. 5 on G2 Pricing: Contact sales for pricing information Free plan/free trial available? What Is Server Side Testing? It’s great for unifying product and marketing teams for growth.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

This mobile trend has a huge impact on how we optimize websites for the mobile experience. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics.