Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65

Keywords 100

Keywords Research SEO Google 100

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

FEBRUARY 24, 2020

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". In late 2019, Google Chrome made up more than 56% of the web browser market. Source: Statista.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Over the weekend, messaging blog WABetaInfo released new information indicating that Facebook has plans for major changes to Messenger -- which could include disappearing photos and videos.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. 1) Video allows you to create an emotional connection with your audience. Why Use Wistia.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. In this week’s blog feature from team Product, we’re exploring what can be accomplished by pairing SnapApp with your marketing automation platform. Marketo, HubSpot, & Pardot. port right into HubSpot static lists.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Hubspot

NOVEMBER 14, 2016

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Check 'em out.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. From an experience standpoint, however, Snapchat is a much more intimate app, as you share content only with those whom you want to connect with.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Snapchat’s only metrics for Stories are the number of views and screenshots, and these numbers must be recorded in 24 hours before the content disappears. …

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Velocity Partners

AUGUST 20, 2018

I was the co-founder and CTO of Ion Interactive, a SaaS company that helped marketers create interactive content. That company was acquired last summer and I joined HubSpot as VP of platform ecosystem, helping HubSpot integrate and work better with all of these other amazing marketing and sales technologies out there in the world.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. After the event, attendees kept asking us to list out the tools we mentioned, so we decided to compile them all into the following blog post.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

FEBRUARY 26, 2015

That will help you better understand how many people are interested enough in your content that they want to engage with your company further. It shows that your audience is interested in your content and likes (no pun intended) what they see -- plus, having more Likes on your post means it could be shown more often in the News Feed.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. TABLE OF CONTENTS: Rand Fishkin. He frequently published unique, original content that you won’t find elsewhere.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

DECEMBER 18, 2012

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

JANUARY 1, 2014

So take the time to crunch the numbers, discover what is and isn''t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as -- if not more -- successful than 2013. Well, believe this: As of February 2013, there were 6.8 4) Revitalize your content strategy. 1) Focus on mobile.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

AUGUST 13, 2013

With the help of partnership-focused analytics tools , more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century. You’re tempted to make blogging a chore for your 11-year-old. the list could go on for paragraphs. Business lunch?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Inbound Marketing 28

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have 55% more website visitors. Tweet this resolution! ). Why make this resolution? The facts speak for themselves.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. We create great content, but we still don’t seem to rank high in Google for our target keywords.".

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

JANUARY 3, 2018

Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. We started The Growth Show back in 2013, and “boring” is probably an unfair descriptor. sometimes we just pull a little too hard.

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Hubspot

NOVEMBER 24, 2016

In fact, I create content that people are actively looking for, because it's helpful, entertaining, or informative. Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. So annoying, right?

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Hubspot

APRIL 8, 2013

Step 2: “Get good at creating great content. If you’re not good at creating great content, hire an agency to do it. Then, get good at promoting content.”. A nearly 3,600 percent growth rate over the past three years , much of which hinges on their commitment to content. Inbound marketing is the new SEO.”

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. leave it like it is.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

APRIL 7, 2014

Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. You can read more about balancing password complexity and usability in this blog article. 3) Beware of shortened links.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Webbiquity

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. 15 Strategies To Get More Shares For Your Content by Marketing Land.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122