Parse.ly

OCTOBER 22, 2018

An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information. We have tools to measure a broad range of things, including where audiences are coming from,” he says.

Content 67

Content Newsletter Bandwidth Analytics 67

Convince & Convert

APRIL 16, 2013

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? You get the idea, right? Identify a Team Leader.

Analytics 139

Analytics Practices Ad Building Best Practices 139

KoMarketing Associates

JUNE 18, 2013

The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Facebook drives indexing and ranking within 7-8 days. Don’t waste it on duplicate content.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SocialPilot

MARCH 12, 2024

Key Takeaways: Strike a buzzword that your audience can relate to Deliver what your audience wants from your brand 4. These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. As we’ll discuss later on, this becomes specifically tied to the type of video you’ll produce and inform your future videos. To put that in perspective, that’s 25 whole days. It’s relatable and short.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The audience uses cannabis products to combat medical issues. Second, it challenged the notion that online poker is shady.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

SpotMe Blog

MAY 11, 2023

The best MedComms agencies understand that healthcare events need more than just a basic approach – they require precision messaging that resonates with their intended audience. And by leveraging the latest event technology, they can make sure your message is reaching its intended audience with maximum impact.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. To set up a new Page, you’ll need the following information: Name of school. A preview will auto-generate as you fill this information out. Know your audience. Link affiliated Pages. Job function.

Education 102

Education Linkedin Practices Best Practices 102

Sprout Social

MAY 21, 2019

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. so there’s room for international audiences as well. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. This will help increase distribution numbers and reach audiences. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. Reframe Content to Suit Your Audience. Here’s an example of how we might do that on Facebook. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

LeadSquared

MAY 20, 2015

Once upon a time information was scarce, and communication sacred. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. And, if finding information was tough then, it’s way beyond tough now. Not really, given you understand your target audience. We are a lazy bunch.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

APRIL 4, 2018

And, get this: It's not all about Facebook. An IRA Purge From Facebook. The announcement noted that many of these Pages ran ads that have also been removed from Facebook. It’s why we don’t want them on Facebook.". Users can expect a further explanation from Facebook in the coming weeks, Stamos said. Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Sometimes that means starting with information that helps our buyers. We’re winding down the summer and sending the kids back to school.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Improving a Decline in Organic Reach.

Social Media 95

Social Media Media Business Social Networks 95

Sprout Social

NOVEMBER 1, 2016

A successful social marketing strategy should be integrated with your business goals and target audience. Not only do you need to know who your target audience is, but you need to know where to find them. For deeper insight, you can connect your profiles to Sprout Social and see your audiences’ demographic data in your dashboard.

Social Media 91

Social Media Class Word of Mouth Media 91

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Build something concrete. Think visual.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Content Standard

OCTOBER 31, 2014

“However, considering some of the premium, high-engagement, cross-device inventory that’s become increasingly available on Facebook and Twitter, the social channel will likely see quick adoption amongst the retargeting crowd.” This trend persists despite a 76-percent increase in content production since 2013.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Full Circle Insights.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Writer/Moderator @SocialMedia2day. adhutchinson.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

FEBRUARY 26, 2015

2) Facebook Likes. A Like on Facebook can be exciting. It shows that your audience is interested in your content and likes (no pun intended) what they see -- plus, having more Likes on your post means it could be shown more often in the News Feed. Analytics Daily Weekly' Register here to see him).

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

JUNE 30, 2014

billion pieces of content on Facebook. In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. You Image Source: You Former chief scientist at Salesforce, Richard Socher, launched You.com in 2021.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Hubspot

NOVEMBER 27, 2012

The Biggest Facebook Updates of 2012. W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” ” ( MarketingCharts ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Parse.ly

OCTOBER 8, 2019

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. In 2013, we faced a challenge: how can we prove to the industry that data can and, more importantly, should be used by those creating content. What impact do loyal audiences have on a site?

Content 71

Content Stats Paid Search Agency Work Management 71

Hubspot

AUGUST 21, 2013

Also included in the release are new analytics at the enterprise tier and Social Inbox, a social monitoring tool that helps you scale personal attention. And if you missed the INBOUND 2013 keynote address in which we unveiled these new releases, please feel free to watch it now: Humans use multiple devices.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Webbiquity

JANUARY 21, 2014

Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics. by Pitch Magazine.

Social Media 100

Social Media Social Marketing Tips Media 100

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. You check the stats on Google Analytics - which by itself is a web-centric data management and analysis platform.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75