3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers
chiefmartech
JANUARY 21, 2019
(Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” Get acquired. Raise more money. It used to be, yes.
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