Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. I’m calling this Step 0 because B2B companies almost always overlook it when they’re launching a new product. Company Corp.,

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

MAY 16, 2013

Apparently we’re not alone in our Nate Silver fandom, as Fast Company just placed this 35-year-old “freelance data scientist” at the top of its 2013 “100 Most Creative People in Business” list. Also on the Fast Company list, at #10, is another INBOUND keynoter -- Scott Harrison , the founder of charity: water. It does to me.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

chiefmartech

DECEMBER 30, 2019

The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went out of business — including high-profile disasters like Pets.com, (in)famous for their sock-puppet Superbowl commercial before the whole company imploded. In 2000, the bubble burst.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Hubspot

SEPTEMBER 27, 2018

When extending a market is as easy as slapping a button onto something, it’s not hard to see how companies will start to adopt this new level of connectivity. It also enables companies to connect with a mass audience. According to Forbes , only 18% of small businesses and 13% of mid-sized companies considered IoT a priority in 2015.

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

Martech Advisor

NOVEMBER 8, 2019

Omnichannel customer experience is the outcome of a customer-centric approach through which a company aims to provide a seamless, unified and contextual customer experience, irrespective of the device, channel or platform used for customer interaction. Examples of Omnichannel Customer Experience. What is Omnichannel Customer Experience?

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Building to solve problems we had imagined.”

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Martech Advisor

NOVEMBER 13, 2019

A 2013 McKinsey survey titled, ‘DataMatics’ had stated that companies that make extensive use of customer analytics are more likely to outperform their competitors on key performance metrics, whether profit, sales, sales growth, or return on investment. Turning Data Into Insights: Customer Analytics Best Practices.

Analytics 81

Analytics Process Trends Examples 81

chiefmartech

FEBRUARY 19, 2018

I had a little nerdy fun along the way with, “ You might be a marketing technologist if… ” and a more serious debate about “shadow marketing” being worse than “shadow IT” By 2013, the term was increasingly popular. 2013: Agile marketing for a world of constant change. 2014: Agile marketing?

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Content Standard

JUNE 11, 2016

In an effort to efficiently roll out its free same-day delivery service to Prime members, Amazon used an algorithm to identify regions and locations where that service would be most profitable. Some observers quickly identified a common theme: The neighborhoods Amazon Prime had avoided were largely lower-income minority communities.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 40

Hubspot

JANUARY 11, 2013

1) Choose an Optimized Company Username. Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. If your full company name fits -- fantastic! Optimization! 5) Speak Your Customers' Language.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. What happens when your company isn't even the one behind a viral sensation? "We But overall A.L.S. Image Credit: Wired.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.

Content Marketing 58

Content Marketing Content Paid Search Agency Statistics 58

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

chiefmartech

JANUARY 21, 2019

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. But I believe you can see these patterns emerging across the industry at many, many companies. Zen and the Art of Martech Landscape Maintenance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94