Stevens & Tate

MAY 27, 2022

According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Storytelling 100

Storytelling Marketing Prospects Marketing Branding 100

Biznology

JUNE 2, 2021

In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). IndustryTap.com, (April 19, 2013). Human Work in the Age of Smart Machines, (1st ed.). New York: St.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. The Age of the Unicorns. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more. Not anymore.

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. The Age of the Unicorns. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more. Not anymore.

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. The Age of the Unicorns. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more. Not anymore.

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

Contently

SEPTEMBER 9, 2016

” Around 2013, the content team began experimenting. The post The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age appeared first on The Content Strategist. At first, they tried user-generated content in the hope of driving greater engagement. “I

Content 60

Content Barriers Custom Publishing Amazon 60

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. Content marketing was a hugely important force for heave-ho-ing us out of the interruptive, spray-and-pray dark ages. A few Great Content Brands TM stand fast in the torrent, but the vast majority are floundering in the swell.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Creativity Ad Agencies 85

Content Standard

JUNE 29, 2018

Compare Sainsbury’s success to Nordstrom, which tried a similar experiment in 2013, using smartphone surveillance to track in-store behavior of shoppers, and copped a whole load of flak for it, with some consumers complaining that the practice went “way over the line.” Privacy versus Convenience: the Eternal Conundrum.

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Excelsior Research

APRIL 22, 2022

On the auspicious month of November 2013, UAE was elected as a host to world expo 2020 by the members of the Bureau international des expositions and the UAE welcomed this decision joy and warmth; by celebrating with fireworks from the world tallest building, Burj Khalifa. Conclusion. Subscribe Now. Don't forget to share this post.

Allocation 52

Allocation Buzz Mobile Marketing Conference 52

Content Standard

MAY 12, 2015

Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. Similar issue here.

Branding 165

Branding Brand Identity Paid Search Agency Advertising Agencies 165

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). Displaying a staggering lack of understanding of its target audience, this spot takes place in a library and attempts to trade on the age old Oreos debate – cookie or cream. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Brandwatch Marketing

OCTOBER 25, 2023

According to Ad Age Datacenter Coca-Cola spent $3.3 billion worldwide on advertising in 2013 alone. As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Challenges of Relying Solely on Creativity Even the most creative content strategy can fail if it isn’t balanced with analytics.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

APRIL 16, 2018

According to Keenan’s website, the 21 st Century has ushered in the information age, and with it a new set of rules for success. Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. Keenan is a PSIA Certified Level 2 ski instructor.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. A separate Edelman study found that number at 57 percent, across age groups.) Their bosses shrugged off the failure by blaming an entire industry.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ClearVoice

FEBRUARY 21, 2020

Carson , has been writing since the age of eight when she discovered it was a therapeutic exercise. Fast forward to the age of 16, and she published her first article. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Dominique M.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

What is the Millennial age range? What is the Generation Z age range? Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. See the latest Shopping Index. First, let’s cover some basics.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Biznology

JULY 12, 2019

However, Google took a more affirmative stance on protecting its trademark from “genericization” in 2013 when it took legal steps to stop Sweden’s Language Council from adding “ungoogleable” to its list of new words (i.e. meaning something that can’t be found on the web using a search engine – any search engine).

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Valasys

MARCH 6, 2019

Founded in 2013, Reactful’s AI and machine learning personalizes each visitor’s website experience in order to best engage and convert visitors while you hold their attention. About Reactful. About 6sense.

Marketing Management 58

Marketing Management Paid Search Agency Digital Marketing Funnels Advertising Funnels 58

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Learn how we’re bringing B2B data into the age of intelligence with Customer Network Effects. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Email marketing M&A is seeing a surge.

Top of Funnel 111

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 111

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 45% of people aged 35 to 44 would leave their job for less than a 10% pay increase to join a company with an excellent reputation. His reasoning? Only 12% would leave for a company with a bad reputation.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Outbound Engine

SEPTEMBER 27, 2018

It’s an age-old struggle worth revisiting as you think about your business goals. Last Updated 9/27/2018; Originally Published 9/10/2013. And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Almost There! Get your free guide now.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Loyalty 80

Marketing Insider Group

MAY 2, 2013

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” ” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Hubspot

JUNE 15, 2020

This percentage was highest for those over the age of 56. 2013, but was updated to reflect the current mobile email landscape and research in June 2020. When it comes to Gmail and mobile emails, they follow Apple making up 27 percent of the mobile email market. Campaign Monitor , 2018). Aedestra, 2016). for mobile users.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

illumin

SEPTEMBER 25, 2023

This let advertisers easily target Facebook users based on age, location, and interests. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 45% of people aged 35 to 44 would leave their job for less than a 10% pay increase to join a company with an excellent reputation. His reasoning? Only 12% would leave for a company with a bad reputation.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Convince & Convert

MARCH 15, 2016

21% of Americans ages 12 and up have listened to a podcast in the past month. Monthly podcast listenership has increased 75% since 2013. Podcasts Need to Age Up to Break Through. One in four Americans ages 12-54 listened to a podcast last month. Here are the five most important data points to understand.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Method and Metric

OCTOBER 2, 2019

The majority of Bing users are: Age 45-54 (20%) and age 55+ (34%). Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. Who uses Bing? 50% are female. Spell it out – Keywords.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28