KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google AdWords has already played a huge role in mobile app advertising. Helpful Resources. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

JULY 20, 2022

As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. If you want to learn new productivity hacks, you should follow her on Twitter, where she posts bite-sized productivity tips. . He’s the CEO and founder of Foundation Marketing and Hustle and Grind eCommerce store.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. This sets up the same dynamic as Google has with its AdWords.

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The audience on Twitter wants information faster. YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: Twitter ). Source: comScore ). Ad blocking grew by 41% globally in the last 12 months. Source: PageFair ). Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

SEPTEMBER 9, 2013

Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. • In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. How much lower? Let’s take a look. Write better ad text.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Biznology

SEPTEMBER 17, 2013

Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). Does your mom really get what you do? If they needed your help, how would they find you?

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Hubspot

APRIL 6, 2015

In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well. Image Credit: WordStream.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. By Ian Brodie, 2013. Chapter 5 covers paid advertising on Facebook, Twitter, LinkedIn, and Pinterest.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

AUGUST 2, 2012

One thing that we found is that certain social agencies called SMAoR’s, Social Media Agency of Record, we found in the interview that all of them that we interviewed were deploying ads within Facebook and Twitter. That will also be in 2013. You sit in front of Facebook and Twitter, but there’s quite an emotional toll.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

KoMarketing Associates

OCTOBER 31, 2014

In 2013 it was reported that 46% of searchers now use mobile exclusively to research. Google AdWords Website Call Conversions. Google AdWords Website Call Conversions. The problem with this is that AdWords listings appear in some of these results; especially for non-branded keywords.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google Digg De-duplication 80

NuSpark Consulting

JANUARY 3, 2015

Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Using Twitter’s lead generation and app install cards via their promoted tweet program should also be tested. We have clients doing very well with Twitter lead generation programs.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

APRIL 27, 2014

Twitter''s New Profile Layout Is Here: What You Need to Know. Earlier this month, Twitter officially announced that a new profile design is coming to everyone''s favorite 140 character social media site. In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched.

Twitter 28

Twitter Google Adwords CAN-SPAM 28

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. Marketing Day: January 9, 2013.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. . Source ). .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Studio, released in mid-2012, lets those firms offer full marketing automation capabilities to their clients and is also sold directly to corporate marketers.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. Example: Maersk.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. Personalize the outreach.

Top of Funnel 105

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 105

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Improved user engagement and experience. Social Media Management Software.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Improved user engagement and experience. Social Media Management Software.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

DECEMBER 18, 2020

The advertisements function within AdWords like any other paid Google ad. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

JUNE 21, 2016

HubSpot customers: Use HubSpot's Workflows App to create personalized, automated email workflows that can get triggered in a number of different ways: when a contact gets added to a list, submits a form on your website, clicks a link in an email, views a page on your blog, clicks on one of your AdWords ads, or becomes a marketing qualified lead.).

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). Other firms estimate we spend $130B just on our websites.

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. You’re going to have to work extra hard to break through the clutter in social media and earned media to share your story.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

APRIL 29, 2014

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. ” Running AdWords ads and examining keyword performance is another option. The Web Presence Optimization Cycle [INFOGRAPHIC] by All Twitter. ” Getting less traffic from Google?

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

accelerate agency

FEBRUARY 26, 2023

But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter. It’s been around since 2013 and says it’s still adding to its team. Other services include AdWords campaigns, SEO, and technical on-page optimization.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter. It’s been around since 2013 and says it’s still adding to its team. Other services include AdWords campaigns, SEO, and technical on-page optimization.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter. It’s been around since 2013 and says it’s still adding to its team. Other services include AdWords campaigns, SEO, and technical on-page optimization.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52