KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

FEBRUARY 9, 2016

A video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase. FreshBooks CEO Mike McDerment at SociaLite 2013. Google Small Business Adwords Education Series. The Home Depot Pro: RIDGID Stealth Force Brushless Cordless Pulse Driver.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. This is the best place to start your research, as you will most likely want to find out what kind of content already exists about the topic you are crafting content around. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

EMagine B2B Blog

OCTOBER 3, 2013

Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report. Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information).

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Use Google Local and do some research to find popular website and blog directories that'd be worth broadcasting your new site from.

SEO 97

SEO Marketing Websites Optimization Domain 97

Content Standard

JANUARY 8, 2015

Tools like Google AdWords can help you build a solid strategy by allowing you to perform extensive keyword searches based on various factors such as phrasing, monthly search volume, and competition. When using tools such as Google AdWords, it can be easy to get hung up identifying the most highly searched keyword with the lowest competition.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Tip #2: Use keyword research tools to expand your list of core words.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

OCTOBER 7, 2014

In August of 2013, Google unveiled a new search result type: the in-depth article. Also in August of 2013, Google released a major update called Hummingbird , which affected about 90% of all Google searches. In-Depth Articles. Attack of the Hummingbird. To put it plainly, Hummingbird made Google''s search engine more human.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Biznology

SEPTEMBER 17, 2013

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. You need to do your own market research, your own polling. Good luck, foot soldier! Related articles.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

OCTOBER 8, 2013

All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Spend a little time getting.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

JANUARY 14, 2015

Below, we''ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer. Domain Architecture Options. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys.

Domain 28

Domain SEO Sample Clickthrough 28

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keywords: Research & Match Types. When you’re just starting out , it’s typically not necessary to do extensive keyword research. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keywords: Research & Match Types. When you’re just starting out , it’s typically not necessary to do extensive keyword research. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keywords: Research & Match Types. When you’re just starting out , it’s typically not necessary to do extensive keyword research. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Convince & Convert

AUGUST 2, 2012

Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. That’s curious.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11. By Ian Brodie, 2013.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

KoMarketing Associates

OCTOBER 31, 2014

” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. In 2013 it was reported that 46% of searchers now use mobile exclusively to research. Google AdWords Website Call Conversions.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. 2013 is the year to attract new customers by using social, search and content in the right way. Your keyword research should support your content and target real keyphrases that your customers are searching for.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Webbiquity

JULY 29, 2014

Most of the tools Gazalla Gaya reviews here are familiar (such as the outstanding WordPress SEO by Yoast , but a few are off the beaten path, among them HitTail (a fee-based long-tail keyword research tool) and the Virante AuthorRank tool for analyzing the influence of online authors according to Google ranking factors.

Budget Programs 100

Budget Programs Tools SEO Adwords 100

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Content Research. This will not only help you with research, but also with generating additional content ideas.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

LeadSquared

NOVEMBER 11, 2013

Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords. With Google AdWords, however, you can save keyword data for as long you like. Use AdWord Research Tools . Run ads, get Google Keyword Data. Do not rely only on Keyword Searches for your Content .

Keywords 52

Keywords Search Marketing Google Adwords 52

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. Start your research. BuzzSumo research of 100 million articles uncovered some interesting stats about influencer outreach: One influential share equaled 31.8% It was brand name.

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. For example, if you sell user testing software you could partner with a usability research firm and release content to reach their customer base. Source ). .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Webbiquity

JANUARY 2, 2014

Then, on September 23, 2013, Google dropped the hammer, encrypting all search traffic and thus hiding keyword referral data for all of its organic search traffic. The reality was, of course, much different. Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. For example, if you sell user testing software you could partner with a usability research firm and release content to reach their customer base. Example: Maersk.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Nucleus Research stated, “Marketing automation drives a 14.5% Improved user engagement and experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. Nucleus Research stated, “Marketing automation drives a 14.5% Improved user engagement and experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62