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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative.

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How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. As we said before, it took us at HubSpot awhile to realize this. That's a lot.

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The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. What’s Next for AdWords in 2014? That''s what I thought. What changed?

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Marketing Automation: It’s Time You Got On Board

PureB2B

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.

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Marketing Automation: It’s Time You Got On Board

PureB2B

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.