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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Either way you will be penalised by Google, so get the balance right. Research Keywords Effectively. Use Backlinks Wisely.

SEO 120
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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Either way you will be penalised by Google, so get the balance right. Research Keywords Effectively. Use Backlinks Wisely.

SEO 120
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Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations

Hubspot

since 2013 according to the U.S. But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. billion , 29% higher than 2013’s figures. While ecommerce sales as a whole are growing – up 15.4%

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Can CMOs Master The Customer Experience For Hispanic Shoppers?

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