KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The good news is that big online advertising platforms have heard companies’ outcry. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2013. How does Google make money? Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Specifically in this case, the devil is in how tight the segments are when companies buy these ads, and how much Foursquare insists on location and circumstance-based relevance within the creative.

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. AdWords helps users attract customers and clients with ads that appear in search results.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Biznology

APRIL 21, 2014

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Finch runs his own company, Finch Media Ltd. She spent over a dozen years in various companies until she co-founded the Affiliate Summit Corporation in 2003 with Shawn Collins on a $400 investment. You don’t need to wait for companies or PR agencies today to approach you.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

BenchmarkONE

JULY 20, 2022

He is the CEO of one of Silicon Valley’s fastest-growing companies, PureMatter, a TedTalk , and keynote speaker, and a bestselling author. . Carson is also the founder of Working Simply , a consultancy agency that serves executives at Fortune 500 companies. Dave Kerpen. Seth Godin.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2013. How does Google make money? Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Rev

SEPTEMBER 2, 2019

HotWired knew something that others didn’t – the internet could be the playground for those companies that wanted to get their name out there and ultimately make money. In 2013, Google released their display ad network called AdSense. Y2K Fears & How They Changed Online Ad Buying. It’s a slippery slope, my friends.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. When it’s a company I trust and recall past interactions […]. When it’s a company I trust and recall past interactions […]. December 10, 2013 by Victor Martinez. Lead Scout. Auto Nurture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

FEBRUARY 9, 2016

Start planning how to create video for your company now. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). It provides a forum for company thought-leaders and visible employees.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The Lead Agency

AUGUST 6, 2018

According to market intelligence company Aberdeen , ‘Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.’. An example of this might be using keywords that have performed well on AdWords, or choosing landing page layouts that have good click through rates for your email templates.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Social media platforms need to be selected based on a company’s goals and objectives. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

SEPTEMBER 25, 2015

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: comScore ). Source: PageFair ). Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

QuanticMind

JULY 10, 2019

According to the FTC’s business blog, in 2013 they sent a letter to search engines reiterating the original guidance they set in 2002 and updating the guidelines. In the 2013 letter, the Federal Trade Commission (FTC) mandated search engines to clearly and prominently differentiate between natural results and advertisements.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Hubspot

DECEMBER 11, 2018

An affiliate, also known as a publisher, can be an individual or a company. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand. In some cases, a network is not necessary, but some companies choose to work with a network to add a layer of trust.

Paid Content 75

Paid Content Work Management Planning Marketing Management 75

Hubspot

NOVEMBER 27, 2015

How Important Was Last Holiday Season to Ecommerce Companies? Without a doubt, the holiday season is an important time for ecommerce companies. since 2013 according to the U.S. Overall, the months of November and December account for more than 20% of total annual revenue. Is This Normal? Why the Leveling Out?

eCommerce 28

eCommerce Adwords Trends Segmentation 28

Biznology

SEPTEMBER 17, 2013

So, if you want to make sure you can control as much of search as humanly possible, you’re going to need to write about yourself and your company as thoroughly as humanly possible — and, part of that is doing the equivalent of a 360-degree feedback of your own brand, your own corporation. I know that was my problem.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Hubspot

APRIL 6, 2015

In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. The median conversion rate is actually 2.35%. How Remarketing Moves the Needle on Conversion.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Terminus

JULY 13, 2017

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. Can PPC Help Me in My Organic SEO Efforts for 2013? So you've set up your AdWords campaign and optimized your ads for your holiday audience. Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 9, 2014

Whether you''re creating a marketing strategy for your entire company or developing a campaign for a particular product launch, defining your audience is the most fundamental step. Current perceptions of your company/product. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Common objections.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Schneiderman Announces Agreement With 19 Companies To Stop Writing Fake Online Reviews And Pay More Than $350,000 In Fines. Yelp admits a quarter of submitted reviews could be fake. Fake Reviews: Amazon’s Rotten Core.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

AUGUST 2, 2013

So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? Chris Darabi is a Senior SEM Analyst for National Positions, an internet marketing company that specializes in PPC advertising. It’s all about gaining -- and holding -- the right searcher''s attention.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. Companies and organizations worldwide have adopted the use of mobile apps to help increase awareness and revenue streams. Have an AdWords account? However, mobile marketing is much bigger.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

seo.co

APRIL 5, 2022

Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as “ semantic search.”

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60