KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Customer Experience Matrix

NOVEMBER 6, 2017

I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. Its specialty is measuring the impact of marketing content on long B2B sales cycles. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. We looked at Google searches in the US from July 2013 through February 2014. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Web Analytics. Social Marketing. Social Analytics. Google AdWords Tracking. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. So why then are so many marketers dissatisfied with mobile search? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 3) Google Adwords Keyword Planner. 6) Google Analytics. 6) Google Analytics.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Webbiquity

DECEMBER 30, 2013

” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

OCTOBER 7, 2014

And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). In August of 2013, Google unveiled a new search result type: the in-depth article. Signs of the Keyword-pocalypse. Panda & Penguin. In-Depth Articles.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

APRIL 6, 2015

As marketers, we''ve had it drilled into our heads that conversion rates of 3-7% or so are pretty good -- so you might think 10% is pretty fantastic. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. See you there!

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. Can PPC Help Me in My Organic SEO Efforts for 2013? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 2, 2013

Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads?

PPC 28

PPC Paid Search Agency Ads Work Management 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. What Are Long-Tail Keywords? Do the same thing with your social profiles.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #4: Leverage All Data.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Search Marketing. Our focus at NuSpark Marketing is lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. Content Planning.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Webbiquity

JULY 29, 2014

Social analytics? Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO?

Budget Programs 100

Budget Programs Tools SEO Adwords 100

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. This news came as a major setback for marketers who used keyword data from Google to analyse search traffic to their websites.

Keywords 52

Keywords Search Marketing Google Adwords 52

Webbiquity

JANUARY 2, 2014

Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Then, on September 23, 2013, Google dropped the hammer, encrypting all search traffic and thus hiding keyword referral data for all of its organic search traffic.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

OCTOBER 15, 2013

Well, join AdWords , even if you don’t plan to advertise. Join Google Analytics and fully implement tracking software on all the sites you have access to. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? Some seek to tackle the whole world as their market; others start small by targeting their local region. Local SEO has caught the attention of search marketers everywhere. On the other hand, local markets have yet to see that level of saturation.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52