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How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Conclusion.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Many new features in Adwords as well as Bing. Search Engine Optimization. Social Media.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

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How to Outrank your Competitors on Google

Schubert B2B

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? Choose your Keywords. Do you have a clear target audience?

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. The most expensive keywords in AdWords. From Ryan Young.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. The most expensive keywords in AdWords. From Ryan Young.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification.