Biznology

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The importance of knowing what competitors spend on SEM

Biznology

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. We looked at Google searches in the US from July 2013 through February 2014. e-Commerce Paid Search Search Marketing Web Metrics AdWords Big Data Google Search Engine Marketing Search Engines'

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Does mobile search work for your business?

Biznology

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Track click-to-call conversions.

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Looking in Google’s funhouse mirror

Biznology

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). It’s not easy, either.

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Best practices for social media shilling

Biznology

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Spend a little time getting.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Real Science circa 2013. How to register your authorship. What do you need to do to get started?

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Your website sucks

Biznology

So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013. And, if you start tracking all the money you’re spending on all the staff and support and tweeters and Facebookers and AdWords and Facebook and Twitter ads and reconsider your website.