acquisition 2013 Analytics Automation CRM 
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)
Kabbage
OCTOBER 18, 2016
In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.
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Kabbage
OCTOBER 18, 2016
In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.
Leadspace
OCTOBER 16, 2017
Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Automation is the Future. Then who should be?
Adobe Experience Cloud Blog
JANUARY 15, 2016
It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. This blog will explore how paid media acquisition benefits from predictive marketing solutions and 1 st party data, through the perspectives of leaders at predictive marketing technology companies.
6sense
AUGUST 27, 2021
Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.
Porch Group Media
NOVEMBER 10, 2020
Andy Frawley: I’ve been involved in marketing technology since the mid nineties when I started a company called Exchange Applications which was a first-generation campaign management / marketing automation platform. CDPs have really taken the marketing data and automation market by storm. It was obviously much simpler back then.
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