Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. Art by Natalie Harney. When they didn’t do this, they often regretted it.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Optinmonster

MAY 25, 2020

It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Detailed analytic reports.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Heinz Marketing

JANUARY 5, 2018

When we raised our Series B in 2017, we knew we wanted to expand to open a West Coast office (Terminus is based in Atlanta). With that day-two story in mind, I had a chance to chat w Terminus co-founder and chief marketing officer Sangram Vajre yesterday to answer a few of those questions. Matt: What does this acquisition mean for marketers?

Acquisitions 54

Acquisitions Account Based Marketing Marketing Automation Services ABM 54

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Historically, sales people and marketers have tracked three KPIs: Number of leads generated.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. SUPERWEEK is an annual five-day conference completely focused on digital analytics. I’ll also be speaking at a number of these events. Digital Summits. Friends of Search Amsterdam.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

JANUARY 2, 2014

They will question their social and content strategies from 2013 and start cutting programs that are ineffective. If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget).

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. Once upon a time information was scarce, and communication sacred. We are a lazy bunch.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

APRIL 6, 2015

The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. You might find they pay off in a big way. Rethinking Conversion Rate Optimization.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. Nearly 40% of US companies use blogs for marketing purposes. How will your business keep up?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 1, 2014

So take the time to crunch the numbers, discover what is and isn''t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as -- if not more -- successful than 2013. Well, believe this: As of February 2013, there were 6.8 It''s 2014. Are any of your resolutions marketing-related?

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? Could your business be the one to launch the next big SaaS success story?

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Convert

MAY 23, 2023

Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. One of the most pressing issues is the phasing out of third-party cookies by more and more browsers, which can lead to skewed A/B test results.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Hubspot

AUGUST 14, 2014

A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. Digital business analytics company comScore found that 6.2% Just a few years ago, QR codes seemed to be "the next big thing." Are QR Codes Dead? of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Biznology

APRIL 25, 2016

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

BenchmarkONE

JANUARY 25, 2023

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

ClickZ

FEBRUARY 24, 2020

MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. Allocadia received its first round of $1 million in seed funding in January 2013. million in Series B financing. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * So how do you become strategic and versatile? Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Single Grain

APRIL 25, 2022

How to Choose the Right PPC Company. How Much Do PPC Companies Charge? PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. Let's begin. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

EveryoneSocial

FEBRUARY 4, 2020

In LinkedIn’s announcement they mention that they plan to build some Elevate functionality into Company Pages (more on that below). In LinkedIn’s announcement they mention that they plan to build some Elevate functionality into Company Pages (more on that below). Data and analytics are everything. Hey everyone.

Linkedin 83

Linkedin Work Management Paid Search Agency Case Study 83

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Improved lead management and nurturing.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. Sounds like a great story.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Convert

MARCH 8, 2022

It’s never a mistake to run more A/B tests, even if they don’t directly impact sales and revenue, as long as you execute them well and learn from the process. Before we tackle the conundrum of “testing everything”, we need to understand what A/B testing and its results imply. If this is true, then A/B tests also mitigate risk.

Lead Ranking 52

Lead Ranking Paper Practices Lead Scoring 52

Single Grain

APRIL 6, 2022

You may be happy that people get to your site and engage with your business, but if that doesn't translate into leads and customers, your website may not be doing its job properly. If your company can’t handle that much work, a CRO agency can help you. If your company can’t handle that much work, a CRO agency can help you.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Unbounce

JULY 30, 2019

But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Single Grain

MARCH 4, 2022

Are you looking to generate online leads using paid ads on search engines and social media? Do you need someone to track your advertisement ROI and manage your analytics? But if you really want to grow your business on the Internet, you probably need the help of marketing experts. How to Choose the Best Digital Marketing Agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 16, 2015

If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). What if Company A devotes 20 hours and $200 to inbound each month, but Company B devotes 200 hours and $20,000? Here’s what you’ll learn if you keep reading.

Inbound Marketing 28

Inbound Marketing Paid Content Statistics Analysis 28

Magisto

FEBRUARY 26, 2019

The company offers a comprehensive set of video plans for individuals including SD (240p/480p), HD (720p/1080p) and Ultra HD (4K), with different pricing options for premium subscribers. What’s great about the royalty free videos on this site is that they’ve been hand selected by pros to ensure that the quality is excellent.

Video Marketing 75

Video Marketing Best Practices Paid Search Agency Lead Scoring 75

CoSchedule

FEBRUARY 28, 2023

How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Facilitating Dialogue.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Outbrain

JANUARY 10, 2019

Since then, host Louis Grenier, Content Lead at Hotjar, has recorded 90 episodes in an attempt to guide listeners in the right direction towards remarkable marketing. Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. That’s pretty amazing, averaging out to about seven shows per week!

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

Hubspot

MARCH 7, 2014

Is your newsletter supposed to help you generate leads? However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. Sending an email newsletter requires juggling a lot of moving pieces.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JULY 29, 2018

Social Media Terms - B. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101