Paul Gillin

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Attack of the Customers Roundup, July 25, 2013

Paul Gillin

Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.” Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. The new report is the outcome of a statistically sound study of the 2013 Fortune 500 list. Nora Ganim Barnes, Ph.D.,

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

SearchCap: The Day In Search, March 6, 2013. Related articles. Top Internet And Marketing Blogs To Follow. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

billion on social media advertising in 2013, a number that’s expected to triple by 2018. Sixty-two percent said social media has no influence at all. Only 5% said it has a great deal of influence. That’s a pretty grim assessment, given that US companies spent $5.1 You can download the entire 60-page report here.

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Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Social Media Predictions for 2013 from Dell Social Media. You #keyword #spammer #you.” ” Completely agree.