KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

JUNE 18, 2013

The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

OCTOBER 10, 2013

Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. Created: November 25, 2013. Prior to asking the question on 100 links per web page (above), Cutts addressed this question in late 2013, offering similar background, reasons for original limitations, and changes to guidelines. Created: June 5, 2013. Created: December 10, 2013. Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 21, 2017

In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data. A report published by IBM last year found that 47 percent of innovative CMOs with successful financial track records were confident in their ability to handle the “data explosion.”.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

FEBRUARY 1, 2018

ITSMA’s ABM Certification and Mentoring Program, launched in 2013, provides a comprehensive immersion in the methodology and skills that ABM marketers need to accelerate growth with their most important accounts. Demandbase has thus far trained and certified more than 1,500 B2B marketers since it was introduced in April 2016.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 5% ad revenue market share in 2013. The social picture taking phenomenon, Instagram, and the photo sharing community, Pinterest, took their first steps into the world of advertising in 2013. That should be no surprise, as Facebook held 7.4% Instagram & Pinterest.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything. Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. The Science of B2B Online Marketing. Content Marketing 2014 Projections. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

MAY 31, 2016

When Google originally announced separate mobile bidding in 2013 with the “enhanced campaign” launch , they decided to keep the desktop and tablet bidding together. Once new websites are introduced, advertisers will need to keep an eye on any changes to their placements in order to ensure that a new website doesn’t negatively impact results.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 30, 2012

Opinions are mixed, but trends to watch for in 2013 include growing smartphone adoption , alignment of mobile business and content strategy, and socially generated content. As marketers, we should all strive for a little Mackenzie flair, keeping one step ahead of trends to position ourselves as market leaders.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

OCTOBER 11, 2018

Say one of your top posts, which covers LinkedIn advertising, is from 2013. For content used during the sales process, make sure all brand messaging and product information is current. Also, make sure to refresh top-performing legacy content to maximize SEO value. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

APRIL 4, 2014

According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

FEBRUARY 26, 2015

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

NOVEMBER 28, 2012

GlobalSpec recommends industrial marketers use the following report highlights as a benchmark to measure their companies’ activities and to adjust their marketing strategies and positioning in 2013. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

NOVEMBER 14, 2017

As an alternative, Zhihu has a feature called Zhihu Column (launched in 2013 ) that allows users to post long articles. If you are reported for posting promotional messages by other users, your post will be deleted and your account might be closed by Zhihu forever. This is a space for in-depth blog posts or content syndication.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. Google has been continuously making improvements to sitelinks options. For instance, anchor text titles aren’t the only thing that’s included with sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

AUGUST 15, 2013

5 Action Items from #SMX Advanced 2013 . While B2B marketers still need to cross-reference metrics found in these reporting tools with visitor data found in web reporting applications, at the least we have a much more comprehensive dataset to start with. Additional Articles & Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

MARCH 15, 2013

Be sure to go check out my SMX West 2013 coverage page featuring live blogs, session presentations and tools. It gives your company a larger appearance, it targets only people who have shown an interest in your business, and it offers some serious segmentation capabilities. That was a long post and I hope these takeaways from SMX are helpful.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

JULY 27, 2016

Also, Tencent , the fourth largest Internet company in the world, invested in Sogou in 2013. After developing the most popular Chinese input software in China, people started to get familiar with this brand. This investment fast-tracked Sogou’s growth. Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

MAY 27, 2014

Hummingbird was launched in September 2013 and while it was an update, it was actually a rewrite of the existing algorithm (see here for more ). Hummingbird – I know…you’re getting tired of these animals. Hummingbird is based on semantic search and for every business writing content, this does affect your strategy.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120