Digital B2B Marketing

JANUARY 15, 2013

We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 19, 2013

With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. If you are in B2B advertising, you cannot ignore LinkedIn.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. Here is an example of #3: Two weeks ago, Mike Volpe shared one of my posts on Twitter, but visits from his Tweet aren’t reflected in my Google Analytics reporting. Here’s his Tweet: The Worst B2B Spammers on Twitter via @wittlake [link].

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

SEPTEMBER 24, 2013

According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Of course, Google dominates those search dollars. Google dominates worldwide online advertising too. Big Data is a big deal in online advertising. source ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

DECEMBER 22, 2011

In September, pundits will point to 2013 as the year of mobile in B2B. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100