Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. The savvy CMO uses all these methods to strike the delicate balance between intuition and analysis. More Traffic? No Contest.

eCommerce 100
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. e-commerce sales are expected to. Related posts brought to you by Yet Another Related Posts Plugin.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

eCommerce 100
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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013).

Press 100
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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.