B2B Marketing Traction

article thumbnail

B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100
article thumbnail

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

Do you plan to outsource marketing in 2013? Measuring results should probably be done by a neutral 3rd party or by internal staff, to make sure that no vendor skews results to elevate their performance. Or, will you be hiring full-time marketing staff? Please comment below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. Almost 50% have only two years experience.

article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Substance is king. SEO Is dead. Create your Google+ Company Page.

Planning 100
article thumbnail

How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I I captured key points of the video below.). There are 200 business spam emails each day.

article thumbnail

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

In May 2013, Google Penguin 2.0 Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites.

Tactics 100
article thumbnail

Does Your Website Have Performance Issues?

B2B Marketing Traction

Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc. Keep your website fresh with the latest technology, easy and clear navigation, and detailed information about what you offer. If you need to update your website, contact New Incite today.