Gen Z teens are watching YouTube ads and recalling what they’ve seen
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. The news comes after YouTube reported a 4.4% The news comes after YouTube reported a 4.4% Why we care.
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