Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!).

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Writing on the Web

SEPTEMBER 18, 2013

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Then, I was writing about life planning so I did a “Life Plan Pyramid.” Why write paragraphs of text when a doodle says it all?

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

FEBRUARY 21, 2014

In this post, I suggest a couple of writing tips culled from these great presentations. By mid-November, 2012, TED Talks had been watched one billion times worldwide. What can you learn from TED talks that you can apply to writing an expert ebook? In case you’re not familiar with TED.com, here’s the skinny.

Tips 100

Tips Video Marketing Design Features 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz also writes the Lead With Intuition blog. She also writes the Techronicity blog. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Webbiquity

JUNE 22, 2020

Content marketing has gone from an interesting concept back in 2012 to a critical component of strategy for both B2B and B2C marketers today. Writing From the Wrong Perspective. Guest post by Jenna Heitlinger. Without relevant and compelling content, it is remarkably difficult to attract prospective customers and encourage conversions.

Top of Funnel 214

Top of Funnel Advertising Mediums Business Content 214

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Mark has an easy (and humorous) writing style that make this book a summer must-read! So I have been keeping a list of books I wanted to read in my head for the past 8 months.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Marketing Insider Group

APRIL 29, 2020

While writing Mean People Suck , I took a good hard look at company culture and how it impacts decision-making at the management level. In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012.

Work Management 266

Work Management Marketing Management Budget Programs Custom Publishing 266

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Write it down. Now, imagine that you are looking back on 2012, instead of forward to it. Image via Wikipedia. I happen to have one right here. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Webbiquity

MARCH 12, 2020

While writing a complete natural-looking article is still well beyond the capabilities of even the most advanced neural network, they are already quite adept at producing repetitive and straightforward content, freeing up time for human employees. In 2012 he founded a creative design agency. 2. Automatic Content Generation.

Marketing AI 290

Marketing AI Content Marketing Paid Search Agency Content 290

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. On Writing , Stephen King. I feel like an author like M J K Rowling, but I really just write blogs about marketing. You've heard “Content is King.” Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Hubspot

AUGUST 18, 2017

But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. You can hone your writing skills online -- and this blog post can be one of your bookmarkable resources. Concise writing is lean.

Tips 78

Tips Class Copywriting Fulfillment 78

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. 40+ SEO Tools of the Trade by Search Engine Watch.

Keywords 100

Keywords Research SEO Tools 100

Martech

JANUARY 25, 2024

“Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. This was around 2012, and we were one of the initial Act-On clients.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Press Conference 64

Industrial Marketing Today

DECEMBER 15, 2011

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. Getting internal experts to write blog posts can be a challenge. What emerging trends in content marketing for the industrial sector do you see in 2012?

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. But I also discovered that what I was writing about wasn’t helping that business. My #1 passion is for writing. But I’ll name a few key influencers: Writing: Ann Handley. Facebook: Mari Smith.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Each stage has its own content message and delivery strategy that needs to be followed. Consider audio and video into your content.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

MAY 16, 2019

Before you write compelling content, you should understand your audience’s needs and preferences. Learn how to write them , and give your readers what they want. In 2012 he founded a creative design agency. Here are five approaches that can help. 1. Stick to blog post formats that have proven their value.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

B2B Marketing Directions

MARCH 10, 2024

Duke retired from professional poker in 2012 and just last year completed her doctoral work and earned a PhD in cognitive psychology from UPenn. She writes: ". She writes: "What good poker players and good decision-makers have in common is their comfort with the world being an uncertain and unpredictable place.

Class 54

Class Planning Marketing & Strategy Act-On 54

Tomorrow People

NOVEMBER 19, 2020

At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. As a main sponsor of the London 2012 Olympic Games, British Airways had a great opportunity to cash in on the Games’ global appeal. Spending the budget on the other guy. Please don’t buy from us.

Top of Funnel 156

Top of Funnel Funnel Advertising Advertising Funnels Paid Search Agency 156

B2B Digital Marketer

MARCH 8, 2021

So in terms of my background as a digital marketer, my, uh, experience starts back in 2012. So, uh, I, I love this insight that you’re sharing because it’s so deep and so rich, and, you know, you were talking about, you know, being in school 2012. Ryo Chiba (02:05): Yeah. Um, but we were growing that startup.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Biznology

FEBRUARY 20, 2018

While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999. People are Impressed by Writers and Writing. Don’t Rely on Others to Keep Your Words Alive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ClearVoice

MAY 17, 2023

Every major Google algorithm update timeline Following Panda’s introduction in 2011, Google issued the following algorithm updates: 2012 – Venice The Venice update launched local SEO. 2012 – Penguin The Penguin update took aim at the original PageRank algorithm by analyzing backlinks. In fact, the opposite was true.

DMCA 52

DMCA PageRank Google Copyright 52

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media marketing fit into your plans for 2012? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Launch Marketing

MAY 4, 2022

Example: Highlights from Marketo Summit 2012 Day 1. Write a Book or Report Review. Whether it is information from a report, book or infographic, writing a review is a unique B2B blog topic idea, but can be very valuable to audiences. This is a great way to share the experience.

B2B Marketing 115

B2B Marketing Content Marketing B2B FAQ 115

Webbiquity

MAY 22, 2018

Whenever you write an account description or a bio, you should make it clear who you are and what you do in as few words as possible. In 2012 he founded a creative design agency. 3. Treat Your Profiles Very Seriously. First, you have a character limit. So don’t wait any longer—start forging a powerful online brand presence today!

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

DECEMBER 12, 2012

Frequent best-of honoree Marty Weintraub compares Google+ to a dominatrix (it makes sense the way he writes it), offering short-term pleasure (search rank improvement) at the expense of long-term frustration. He writes, “Google tools used to enhance the Internet. Google+ Rants and Raves. ”

Google 100

Google Tips Digital Asset Management Best Practices 100

WriteSpark

NOVEMBER 14, 2012

If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120