Industrial Marketing Today

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. When it comes to social media, Twitter trumps all other channels for content distribution. Then have that person edit the content into compelling blog posts.