Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. 10 Graphs from the 2012 State of Inbound Report. Tweet This!

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” ” If you guessed 2010 and 2012 , respectively, you’d be right. “There’s no doubt that online video marketing is on the rise. ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. Download this case study to learn more.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Content Marketing Stats. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Write case studies, eBooks, white papers, etc. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

JULY 24, 2012

You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. What were the most effective SEO tactics used for lead generation in 2012? According to their Trends in Industrial Marketing 2012, it is a close match with some differences.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Marketing Insider Group

DECEMBER 15, 2011

Creating a mobile-optimized website should be job 1 for marketers in 2012. Some studies even suggest it is as much as 4-5 times more effective than other forms of online advertising. I hope these simple steps help you achieve mobile marketing success in 2012. And as much as 25% of all web search is conducted on a mobile device.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. References: Mobile stats: [link]. Social Media Stats: [link]. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Hubspot

APRIL 13, 2012

1) As of April 2012, Google reports that Google+ now has 170 million active users. Google ) Tweet This Stat. comScore ) Tweet This Stat. 3) As of January 2012, American users spent an average of 3.3 eMarketer ) Tweet This Stat. 4) As of January 2012, Google+ accounted for.22% Shareaholic ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Convince & Convert

NOVEMBER 30, 2015

I may in fact be—as I wrote in a Forbes piece back in 2012—addicted to integrated marketing. For more years than I care to remember, I’ve been trumpeting the benefits of providing a seamless omni-channel marketing experience. Omni-channel marketing is, of course, nothing new.

Advertising Channels 90

Advertising Channels Marketing & Strategy Marketing Strategy Planning 90

Outbrain

APRIL 9, 2019

In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5 Imagine how many marketers rushed to switch the color of their CTA buttons as a result of reading that study. Mistake #7: Not Tracking Content Marketing ROI.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. The exact formula is unknown, however, based on several studies and experiments we now have a pretty good idea of how it works. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

6sense

DECEMBER 2, 2015

In the summer of 2012 the Fournaise Group released a study that found that “80% of CEOs do not have confidence in the work of marketers.” Piotr Golczyk of Luxoft recently resurfaced this report to say, “I humbly submit it’s time to change that.” We couldn’t agree more. Do You Know What Your Marketing Is Doing? .

CMO 48

CMO Enterprise Management Forecasting Work Management 48

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

LEADership

NOVEMBER 1, 2013

In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. Case studies – 73%. E-newsletters – 80%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

JUNE 14, 2012

Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. That stat comes straight from Twitter, and while it seems like a lot, it's only an eighth of Facebook users. So really, this stat could be either good or bad, right?

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Pretty handy, huh? Check them out!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Sprout Social

APRIL 22, 2019

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. Instagram has 1 billion monthly active users. and Friday at 10–11 a.m. Conclusion.

Stats 111

Stats Planning Work Management Marketing Management 111

Hubspot

MARCH 27, 2014

months [Tweet This Stat]. Spencer Stuart, the research firm that conducted the study, indicates that t he improvement is largely due to the rise of a new breed of tech-savvy executives that are able to navigate the fast-changing market. A 2012 study by Accenture found that most CMOs are struggling with return on investment.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

KoMarketing Associates

DECEMBER 30, 2019

To help with this, Brian Dean at Backlinko conducted several extensive and valuable studies throughout 2019. It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. Derek Edmond. America’s DIY Phone Farmers. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. With stats like those, it’s obvious that your business should be active on social media. — Barack Obama (@BarackObama) November 7, 2012. Knowing Which Social Media Platform to Use. Four more years.

Social Media 95

Social Media Media Business Social Networks 95

Hubspot

SEPTEMBER 16, 2012

The True Power of Evergreen Content - A Case Study, From SEOmoz. This theory is backed up with real data from a case study with Jason Acidre, CEO at Xight Interactive, using content that was researched, accurate, and relevant to his target audience, but also very evergreen. See all the data behind this case study here.

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. It’s a study from American Express and Echo Research.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Stats.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). Boggs, speaking of Twitter, do you have for us a ground-breaking, earth-shattering, notable, Tweetable, social media stat of the week? Princeton Review wrote a story on a study.

Social Media 115

Social Media Media API Twitter 115

Hubspot

APRIL 17, 2012

Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. 3) Social Plugins.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I think about, as I said, I was shocked when I saw that stat this morning. Jim : I love that line from the social network.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Vidyard

SEPTEMBER 28, 2016

Did you know that even as far back as 2012 , 93% of internal communication professionals believed that video was becoming essential to internal communications? Brace yourself—this might scare you: 70% of US employees have admitted they aren’t engaged at work, according to one study. So why stick with the traditional tools?

Video Marketing 50

Video Marketing Youtube Lock-In Advertising Mediums 50

Hubspot

FEBRUARY 20, 2015

Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. According to a Harris Interactive study commissioned by the Vegetarian Resource Group , 2.5% of the U.S. million people.

Marketing & Strategy 28

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 28

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. Infographics Case Study. Like any marketing tactic, the infographic space is now saturated.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Sana Commerce

NOVEMBER 19, 2021

While Black Friday began in the 1950s , Cyber Monday is relatively new, becoming popularized in 2012. Cyber Monday began in 2012 and happens the Monday after Black Friday. Key stats: Black Friday and Cyber Monday. In this blog, you'll learn: How did Black Friday and Cyber Monday begin? In 2020, consumers spent $9.81

Amazon 98

Amazon Traffic SERP Tips 98

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. We did this recently with our own 2012 annual report -- also creating a SlideShare to help the content spread further and better visually represent the data. 4) Case Study Content. 3) SocialMention.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100