Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. And there is no content more shared than video on social media…except possibly cat pictures.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. Photo credit: Great British Chefs.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. B2B Marketing Social Business Social Media Marketing' Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

AUGUST 9, 2012

In 2012, looking at the various national teams–and there are 204 of them represented in London–it’s evident that diversity is a major asset for countries looking for Olympic glory, and that goes way beyond physical appearance. Photo credit: clevercupcakes.

Business 80

Business Wiki Enterprise Management Advertising Mediums 80

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

FEBRUARY 20, 2018

Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. On February 14, 2009, I wrote New book: ‘Social Network Business Plan’ for Socialmedia.biz and we were off to the races. I’ll find and revive them. People are Impressed by Writers and Writing.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

AUGUST 27, 2012

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. DataWeek named Converseon the top innovator in data mining of 2012, so maybe you should check out the Convey API , too. But are you willing to pay for it?

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. McDonald’s used social media to give away products related to the commercials they aired throughout the game. The effort was a success and drew over 1.2

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? Social media surrogate, baby sitter, dog walker, nanny, au pair. billion in 2012 should know better surely didn’t work well in her favor. Social media are the neediest of pets.

Social Media 80

Social Media Media PR Work Management 80

Biznology

OCTOBER 8, 2013

For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com).

Astroturfing 80

Astroturfing Social Media Practices Media 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? He is the author of “@YourService” (Wiley, 2012).

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Social Media Examiner). 28% of all online activity is spent on social networks. FINDING YOUR AUDIENCE. Conductor ). State of Procurement Study ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Multi-Channel Forrester 80

Biznology

DECEMBER 11, 2019

However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. Apart from choosing your brand name as your domain name, you should also check if social handles are available. In other words, you should know if someone is already using your desired name on social.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. The social media role, so far. Like I said before, we’re still witnessing the infancy of social technologies. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JUNE 6, 2016

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. The studies showed brands that struggled to engage their audience, when measured against brands with “Social DNA” were hit the hardest. For those relying on Facebook organic reach and using Facebook as their social hub, Jay Baer asked: Why build a house on rented land?

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

APRIL 17, 2020

” “Social Distancing Doesn’t Have to Disrupt Mentorship. Although social distancing is necessary during the pandemic, it doesn’t mean you can’t maintain close emotional and relational proximity with your mentees. “ Of Monsters and Men : Stage On Sixth, SxSW Music Festival, 03/15/2012.”

Youtube 104

Youtube Conference Work Management Validation 104

Biznology

MARCH 4, 2022

This edition’s featured article, Failure and Rescue by Atul Gawande, MD, is his commencement address to the 2012 graduating class of Williams College. I am absentminded, reckless, heedless of social obligations, etc. Opportunities abound to bring these learnings into my professional practice and personal growth. It is six A.M.,

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Biznology

JANUARY 23, 2013

The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

MAY 18, 2015

2007: Social media is an important kind of content. If you waited for the search engines to start showing social results before you decided social media was important, that probably hurt your search marketing a lot. 2012: Privacy is becoming more important.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He operates his consultancy at Gerris Corp. Like this post? Sign up for our emails here. The post I’m an influencer, pay me more!

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

NOVEMBER 26, 2013

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media. Sort of like cheating.

Communities 80

Communities Work Management Marketing Management Paid Search Agency 80

Biznology

SEPTEMBER 25, 2015

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Becoming a more socially active business. In March 2014, we had probably 30 people in our company engaged in social media in one form or another. Our social policy is simply: at all times, use your best judgment.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. Brazilians are heavy users of mobile services and social media. Foodtech, mobile services and on-demand economy are on the rise. Roberto Gandolfo , VP of Logistics at iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Blogger outreach is more PR than social media. ” Take your bloggers and social media influencers to lunch. ” Influencer marketing is fully integrating with social media marketing strategy.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 25, 2012

That said, I don’t want to start sounding like Anne-Marie Slaughter in her controversial article in The Atlantic, Why Women Still Can’t Have It All — because in the world of social media, many hands make light work! 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts!

Business 80

Business Twitter Work Management Social Media 80

Biznology

DECEMBER 20, 2011

If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Social media monitoring dashboards across the Unites States, Canada, and Europe will be spending the Holidays alone. Image via Wikipedia. Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

JULY 11, 2012

You might have lots of links, and you might have lots of social activity, but it’s no longer enough. 2012-07-10 Inside the Google Panda Update from Mike Moran on Vimeo. Whether you have heard about Google Panda or you haven’t, Panda is looking for you. What does Panda mean to search marketers? Watch the recording to find out.

Google 80

Google Wikipedia Webinar Metrics High Quality Lead 80

Biznology

SEPTEMBER 19, 2017

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

Google 123

Google Press Domain Marketing Management 123

Biznology

JANUARY 31, 2017

So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. See all the folks in your personal, business, brand, and employee social media profiles your community. No matter how much I try to diminish the import of my time in a buttless gown and adjustable bed, ten days is ten days. Everyone’s real.

Skype 80

Skype Communities Ideal Customer Profiles Facebook 80

Biznology

AUGUST 12, 2015

7 of 10 Millennials consider themselves “social activists”, and 3 of 4 believe corporations should create economic value for society. In particular, they view this circular economy model as a springboard for inspiring social good. It is primarily this last principle that excites and drives the passions of Millennials. In the U.S.,

Brand Identity 80

Brand Identity Branding Paid Search Agency Terms and Conditions 80

Biznology

NOVEMBER 1, 2012

All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. And the words enriched all related social outreach. Social conversations increased exponentially. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? It’s 2012 not 2006 — olly olly oxen free. Social Media Marketing 101 (twincreekmedia.com). So, please beware.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

DECEMBER 9, 2011

Things are supposed to slow down, even just a bit, for everyone to catch their breath and get ready for the next sprint that will begin on the first workday of 2012. Not the Internet and social media marketing industry, though. In fact, the space continues to stay on hyper drive for 24/7/365 and guess what is happening?

Internet Marketing 80

Internet Marketing Facebook Mobile Marketing Paid Search Agency 80

Biznology

APRIL 12, 2016

Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back then, I was terrified of reddit.

Marketing Analytics Tools 80

Marketing Analytics Tools Paid Search Agency Communities Rules 80

Biznology

FEBRUARY 18, 2013

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign. WOOGA : The world’s third largest social game developer.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80