Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Social Media 5. Social advertising. Media Buying 7. Content Marketing 1. Name recognition will rule.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Social Media 5. Social advertising. Media Buying 7. Content Marketing 1. Name recognition will rule.

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The More You Share, The Less We Care

Digital B2B Marketing

In social media, we do the same thing. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. With that in mind, in early 2012 I determined to test sharing 10 links per work day. Content Social Media bitly twitterfeed' It’s true.

RSS 100
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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. of all traffic in February 2012. You have merely picked up your social media bullhorn for the modern equivalent of an email blast.

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Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience. Step away from your own marketing plan and look at your marketing through your audience’s perspective.

Planning 100
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A New Definition for Inbound Marketing

Digital B2B Marketing

Social media? Collecting likes and followers to broadcast your content too can drive traffic through social channels, but it misses the heart of the social opportunity in inbound marketing. Here are other activities that can easily masquerade as inbound marketing: Paid search?

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B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.