Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Geraldine Gray , Senior Consultant, Appirio. Have any tips to add?

Tips 48

Tips Consulting Marketo Work Management 48

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. Craig’s Blog: www.funnelholic.com. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. How Does it Work? Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Attention: This is the heart of the agile content marketing approach as you’re discovering in real-time what works, what doesn’t, and what to try next. And of course our great visual note-taker was hard at work during the session: What have been some of your favorite moments from Dreamforce 2012 so far?

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. I try to share primarily good and useful things and I think over time that works, and I try to be approachable. Jay : We’ll link up some of his stuff in case you don’t know his work, although that’s probably unlikely.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Probably because I didn’t work as hard to sell the book. Social’s work.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Customer Experience Matrix

MARCH 19, 2015

Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. That’s pretty light work compared with loading individual level data and identifying which attributes are most predictive for each client’s business.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 3, 2012

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. Marketo: What’s your focus for the rest of 2012 and what can we expect in 2013?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. All of this data along with company profiles is accessed in the cloud directly in salesforce.com.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48