Biznology

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New developments in B2B marketing list acquisition

Biznology

LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. In June 2012, they began experimenting with Leadspace.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. NelNet showed Steve G. Key contact name was also wrong.