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OpenView Names Top 25 Sales Influencers for 2012

markempa

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons.

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6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. Forget about branding.

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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

Marketing Insider Group

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

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If it’s not a sales funnel, what is it?

Martech

Marketers know this as “the sales funnel”. Starting in 2012, Brock realized that the funnel concept was not making sense. Dig deeper: What is sales enablement and how do these platforms help bridge the marketing-sales divide? We track from the first visit to the sale close. That’s how people shop. Simpson said.

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40 New Year’s Resolutions for Marketing in 2012

Tomorrow People

How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.