Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Sample 145

NetLine

MARCH 21, 2023

Demand Gen Report, the host of the event, has held the KCAs since 2012. Our 2022 State of B2B Content Consumption and Demand Report for Marketers won a Killer Content Award (better known as a Finny) in the Research-Based category. It is the kind of research that people would expect to pay a whole bunch of money for.

Research 52

Research Peer-to-peer B2B Content 52

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Only research and purchase products online through Amazon. If you haven’t already, go read Mark’s post.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. I will be joining her, as will Kaci Bower, MarketingSherpa research analyst.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. My guest today is Brian Carroll.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Martech

AUGUST 29, 2023

That’s according to Precise TV and Giraffe Insights research. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4%

Youtube 107

Youtube Paid Search Agency Advertising Agencies Ads 107

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

Social Media 140

Social Media Research ROI Media 140

Biznology

DECEMBER 2, 2011

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. What about social media?

PPC 80

PPC Social Media Conversion Rate SEO 80

Marketing Insider Group

APRIL 29, 2020

During my research, I never found a more glaring example of how to get it wrong than Kodak. In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012. What Kodak Did Wrong.

Work Management 269

Work Management Marketing Management Budget Programs Custom Publishing 269

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. According to research by Ogilvy, 44% of Gen Z would like to submit ideas for product design, and 43% would like to participate in product feedback sessions.

Buy 130

Buy Generation Peer-to-peer B2B 130

Online Marketing Institute

DECEMBER 6, 2011

Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Content Marketing World.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Tony Zambito

JANUARY 10, 2012

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced … Continue reading →

Peer-to-peer 100

Peer-to-peer B2B Business to Business Buyer Personas 100

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets.

Rules 148

Rules Planning Brand Identity Branding 148

KoMarketing Associates

OCTOBER 5, 2012

KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels?

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What keywords do they use to research your solutions? What kinds of content do they engage with? How long are their buying cycles?

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Top Rank Marketing

AUGUST 2, 2023

2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. Don’t miss this chance to make a difference.

Customer Surveys 82

Customer Surveys B2B Marketing B2B Marketing & Strategy 82

Vision Edge Marketing

DECEMBER 14, 2011

Since 2001, VisionEdge Marketing has conducted research in the area of marketing performance measurement and management (MPM). Over the years researchers from Forrester, Jupiter, Ovum and others analyzed the impact of analytics on performance. Odds are you are coming to expect more accountability from your marketing organization.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. Copywriting bit the dust in April 2012 as content was crowned king. RIP COPYWRITING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

JUNE 22, 2020

Quick Takeaways: Research your new target market and their needs. Do some deep research on your new target markets, as well as trends within those groups. Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. Always on marketing works.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Adobe Experience Cloud Blog

DECEMBER 1, 2011

MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO. How much do you expect your organization’s SEO budget to change in 2012?

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Tomorrow People

OCTOBER 7, 2011

Industry research shows that it is as much as 60% more cost effective to use online marketing than to rely solely on traditional outbound marketing activities. Effective web design is just one part of harnessing the internet for effective revenue performance management. Consider how you can use and apply all the different aspects.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media marketing fit into your plans for 2012? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2B life, she detests her 2012-like experience. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Apollo

JUNE 6, 2019

Collect your current customer content and research. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Customer research. Importance of a repository. Source: IDC’s Information Worker Survey.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Porch Group Media

JUNE 2, 2022

Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. New research from V12 and Porch , conducted by The Harris Poll uncovers key insights on this generation’s spending habits throughout the entire moving journey. Gen Z New Mover Report. Key Topics.

First-Mover Advantage 52

First-Mover Advantage Marketing Report Research Purchase 52

Vision Edge Marketing

SEPTEMBER 8, 2020

University of California professor David Romer’s research concluded that teams should not punt but rather take the risk and maximize the odds to score. Rather than taking advantage of all four of these opportunities, by punting a team give up 25% of its opportunities for a first down in exchange for around 35 yards of field position.

Marketing & Strategy 199

Marketing & Strategy Planning Amazon Analysis 199

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. Today, the process begins with buyers doing research online (especially social media) as they seek out trusted information, reviews and referrals from friends, colleagues and industry experts. It is indeed a Brave New World for marketing and sales.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle.

Intent Data 198

Intent Data Work Management Marketing Management Intent 198

Webbiquity

MAY 14, 2019

”) they have to hire external consultants to come in and do a sort of research study called an “evaluation.” Year founded: 2012. Currently when schools and school districts want to figure out which of their programs are having the desired effects on students (e.g. ” This can be expensive and take a few months.

Word of Mouth 151

Word of Mouth Education Statistics Course 151