Paul Gillin

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

The research breaks the respondent base into two categories: Top Performers and Rest of Population. Overall, there’s a lot of good news for marketing in this research. The State of Marketing: 2012 IBM Global Survey. That’s a good thing, right? Press release/summary of results.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. The 700 million mobile devices shipped in 2012 will roughly double the number of fixed devices shipped during the same period.

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IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

researcher. Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp.

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Attack of the Customers Press Release

Paul Gillin

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Capacity to Destroy. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). You Need a Mobile Strategy, and Faster Than You Probably Thought.

Web 2.0 50
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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. Forty-four percent of the 2012 Inc. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study.