Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. What are the demographic and psychographic characteristics of your current or prospective customers? Over the years, Convince & Convert has continued to refine its social media strategy process.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Video, because it’s engaging?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Psychographics (Attitudes, Aspirations, Goals). Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Financial Goals.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

JULY 10, 2019

This demographic and psychographic information will inform almost every other marketing activity thereafter, ensuring your content and digital material is absorbed by the right eyes and ears (and that no resources go to waste on your end). Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

FEBRUARY 1, 2021

You should identify both psychographic and demographic information of your target audience to better align your messaging. Editor's note: This post was originally published in August 2012 and has been updated for comprehensiveness and accuracy. Create an event marketing plan. After all, people are investing on a ticket.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101