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44 Important Marketing Productivity Statistics

Zoominfo

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending. Find the Sweet Spot.

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There are as many European-based martech products today (3,647) as there were globally in 2016

chiefmartech

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. The post There are as many European-based martech products today (3,647) as there were globally in 2016 appeared first on Chief Marketing Technologist. It was a harbinger of a software-eaten world.

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What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year. Your message: Want a marketing message that creates better results in 2012? Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012.

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2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. Usually, I don’t have a need for their product or service. Resolution #5: Have Fun!

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?