The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. LinkedIn used to have an “events” feature but shut it down in 2012. (One possible reason: many of those who fail to show tend to be higher-up in the organization.).

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Let’s consider your options: List Rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

NOVEMBER 28, 2012

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging. a calendar format that pairs product advertising with fun facts and illustrations (Madewell).

Email Marketing 100

Email Marketing Mobile Advertising Marketing & Strategy Design 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Important note: offering incentives for sharing is very different from offering incentives for writing nice things about your company and product.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100