The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
The State of Demand Generation 2012. Enable (help reps increase productivity, both for sales and marketing-sourced demand). A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. Here are some of my notes. This all leads to a few things.
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