Paul Gillin

article thumbnail

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

article thumbnail

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. The State of Marketing: 2012 IBM Global Survey. The research breaks the respondent base into two categories: Top Performers and Rest of Population. That’s a good thing, right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attack of the Customers Press Release

Paul Gillin

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Capacity to Destroy. How to create a culture that puts customers first.

Press 50
article thumbnail

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems.

article thumbnail

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Product and service innovation. A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and.

article thumbnail

How Twitter Amplifies a Customer Attack

Paul Gillin

The target publication date is late 2012. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. 1] “ShareThis and Starcom MediaVest Group Collaborate to Release First Comprehensive Study on Sharing,” ShareThis press release, June 6, 2011, [link] (accessed July 18, 2012). [2]

Twitter 50