Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. How times have changed! Mix and match.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

DECEMBER 28, 2016

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

JUNE 6, 2016

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70.

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

SEPTEMBER 22, 2016

38% of people buy online because of low prices. A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. (Digital Buzz). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel. Interbrand). RubyMarketer.com ). Bain & Co. ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

AUGUST 27, 2012

This race to the pricing bottom leads them to remove costs to lower price, which means that they can’t afford such fancy add-ons as sentiment analysis. DataWeek named Converseon the top innovator in data mining of 2012, so maybe you should check out the Convey API , too. All these low-cost vendors have a problem, however.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Photo credit: Wikipedia. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

MAY 2, 2012

Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. “We have great selection, great service, and low prices.” Do you have low prices compared to other online vendors. But you can’t compete on price with mail-order contact lens shops. ” Well, OK.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80