Hubspot

APRIL 20, 2018

In fact, in 2012, the Public Relations Society of America ( PRSA ) accepted a few thousand submissions before finally agreeing on a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. The positive, storytelling side of PR.

Public Relations 100

Public Relations PR Storytelling Press 100

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012.

Research 52

Research Peer-to-peer B2B Content 52

Contently

AUGUST 22, 2017

I use it in three different presentations. The start of content marketing’s hype cycle, in 2012, shouldn’t have surprised anyone. Committing to a higher standard of storytelling , which I like to call “breakthrough content.” Brands need to wait as vendors scramble to meet their needs. Through the Trough.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. The Content Formula. Want to be the hero of the next content marketing ROI case study? Reach out and let me know your story!

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

KoMarketing Associates

JANUARY 16, 2013

In fact, for our clients that produced four or more new content assets on their website per month in 2012, organic search traffic rose an average of 58 percent year over year. Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

OCTOBER 12, 2015

My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for. Increasing Competition?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Content Marketing Institute

DECEMBER 21, 2018

I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. RogerCParker Click To Tweet.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Content Standard

OCTOBER 11, 2018

Compared to the restaurant industry, you’d think everyday products like toilet paper and dish soap would have the luxury of being essential household items, relieving some of the pressure to cultivate brand appeal through branded storytelling. It wasn’t even available to US consumers until 2012.

Brand Identity 66

Brand Identity Branding Paid Search Agency Storytelling 66

Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Marketing is shifting to storytelling and content. And the cost per lead of many marketing programs is starting to soar.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee.

Case Study 54

Case Study Case Studies Studies Work Management 54

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. 2012 to 2014 really built industry momentum. The Content Marketing Investment Build Up. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Native ads are everywhere because they work. VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Content Standard

JULY 15, 2015

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? billion downloads of podcasts in 2014, 64 percent came from mobile devices (up from 43 percent in 2012), Pew Research Center noted. A Storytelling Fit for Brands.

Planning 40

Planning Content Marketing Storytelling Content 40

Content Standard

SEPTEMBER 28, 2016

On the Content Standard, we’ve talked about the large user bases of Snapchat (100 million), Instagram (300 million), and LinkedIn (450 million) and the worthwhile opportunities they present for marketers. Delivering ads via mobile also occurred in 2012, driving this strategy home. Well, Facebook has 1.13 billion active users.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Marketing Insider Group

NOVEMBER 12, 2014

This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Dr. Fou is a content machine.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. percent increase from 2012 projected spending of $3.6 percent increase from 2012 projected spending of $3.6 trillion.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “Here’s the content from the presentation. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

SEPTEMBER 19, 2017

Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand. David Beebe broke the fourth wall at June 2017’s brand storytelling event Forward when he addressed the crowd with a pointed question. News was no longer their only product.

Peer-to-peer 49

Peer-to-peer Storytelling Thought Leadership Trust Marketing 49

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Click here to learn more. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% 2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. for the year. Click here to learn more. #2

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Contently

JUNE 29, 2016

A hologram Tupac performed at the 2012 Coachella music festival, flat screen TVs are ubiquitous, and FaceTime has made video chat seamless, to the delight of moms everywhere. It made high-quality storytelling the lifeblood of its content program. “If

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Sprout Social

OCTOBER 8, 2018

On Instagram, a frequent topic is one exercise that’s presented by a Crunch personal trainer. Their efforts at storytelling in ads and videos have been studied by marketers around the world. Use storytelling as a way to inconspicuously promote your brand. View this post on Instagram. Brand takeaways.

Social Media 91

Social Media Brand Identity Branding Media 91

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% 2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

JUNE 27, 2017

To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. Launched in 2012, Pottermore is the global digital publisher of J.K. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. 1) Offer Unique, Exclusive Content.

Storytelling 77

Storytelling Communities Custom Publishing Marketing Analytics Tools 77

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Martech

MARCH 15, 2022

So, at the end of the day, brand strategy boils down to one thing: storytelling. In fact, the more complex and techy your brand is, the more you need storytelling! The more complex and techy your brand is, the more you need storytelling! Your brand’s strategy is its story, its vision, its heart, and soul. G2 Grid® for CRM.

Ad Building 138

Ad Building Brand Identity Branding Marketing & Strategy 138

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. If you've got a handle on your internal and customer success data, an annual company report is a great first step to releasing it all in a mix of PR and storytelling. 3) SocialMention. 1) Your Company's Annual Report.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Integrated B2B

SEPTEMBER 18, 2012

Those few statements at this Henley Business School masterclass (Copenhagen, 3 September 2012) certainly gave food for thought. It gives you the perfect subject matter for your marketing communications and publications, such as white papers, best practice guides, LinkedIn discussions, Slideshare presentations and the like.

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

ClearVoice

NOVEMBER 30, 2021

She also covers the art of storytelling, a skill crucial for creating effective content. She shows how storytelling can create a relationship with your customers, reflect the values of your brand, and build a voice that differentiates you from your competitors. Like any good writer, she covers grammar, structure, and process.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. It was introduced back in 2012 as a way for news publishers to have a better chance at ranking for words that weren't necessarily included in their articles' headlines.

Google 53

Google Lead Ranking SERP Lead Scoring 53