Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Biznology

MARCH 4, 2022

This edition’s featured article, Failure and Rescue by Atul Gawande, MD, is his commencement address to the 2012 graduating class of Williams College. ” Harvard Business Review: The High Cost of Poor Succession Planning. Opportunities abound to bring these learnings into my professional practice and personal growth.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. All the breakout sessions can be watched later on YouTube. Have any tips to add?

Tips 48

Tips Consulting Marketo Work Management 48

Biznology

APRIL 17, 2020

And for those, like me, that need daily doses of laughter, you will find a link to the recently launched Robin Williams YouTube channel. ” “How Marketing Leaders Can Both Manage the Coronavirus Crisis and Plan For the Future. ” “ Robin Williams : YouTube Channel Launched with Classic Standup, Interviews.”

Youtube 104

Youtube Conference Work Management Validation 104

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Buffer

JULY 5, 2022

Emily’s life plan for the week If you’re a fan of Emily Mariko , you know that her brand is all about minimalism. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. As you're planning for the future, questions are inevitable. Since 2010, the marketing world has changed. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

JUNE 8, 2016

Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

SnapApp

MARCH 21, 2017

If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . In 2012, revolutionary eyewear company Warby Parker fooled the world by launching its fake Warby Barker: Glasses for Dogs line. Honda unveiled plans to introduce emoji license plates in the UK. Toms + Uber = shuberX.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

KoMarketing Associates

MAY 1, 2013

More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing. YouTube (69% vs. 61%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Percentage of the Pie. Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. Its most significant purchases have been YouTube ($1.65 Make sure to do consistent check-ins on your planning and implementation. Google: Google has acquired more than 200 companies. billion) and Motorola ($12.5

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Hubspot

OCTOBER 29, 2019

Having an online presence is all about showing up in search engines, on social media, and sites like YouTube. Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? For example, The Skimm , a daily newsletter, personified their brand when they were founded in 2012.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Outgrow

AUGUST 12, 2021

So if you can give an estimated implementation timeline for a certain product to the customers, they can plan their budgets accordingly. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? . Or how many lines of code is your new project going to be? Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? "A In the new millennium, we had the Y2K computer scare. Marketing isn't to be seen as just an expense. It's an investment.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. He posts mostly on Youtube paid ads and relevant business strategies. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. He is the founder of Convince & Convert.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. You have to have a plan of action with your content and viral campaigns are no different. Viral videos are prime for YouTube, TikTok and Instagram as well.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Hubspot

FEBRUARY 23, 2017

Eons.com was launched in 2006 and shut down in 2012. At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: AppStorm. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Moz

FEBRUARY 26, 2019

If your 2019 plan is to finally figure out mobile, you're already too late. Further reading: YouTube SEO: Top Factors to Invest In - Whiteboard Friday A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared. Mobile is table stakes.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

EMagine B2B Blog

MARCH 18, 2015

That’s right, 46% of B2B buyers are millennials – a 70% increase from 2012!So Now that may not come as a surprise to you, since it was the same number in 2012. Since 2012, Google saw 91% growth in use of mobile throughout the entire path (rather than at just the initial stages of research). So what does that mean for you?

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

Marketing Insider Group

MARCH 12, 2014

In March 2012, 2 Billion YouTube videos watched a day. So for people who own devices they’re watching 400 YouTube videos a month. There is a strong trend of employees choosing their managers, putting managers on performance improvement plans. Who is doing this? Glassdoor.com and ratemyprofessor.com.

Work Management 100

Work Management Demographics Loyalty Youtube 100

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. If you’re still not convinced that you need to take advantage of Google Shopping, consider the following: 51% of shoppers surveyed by Google say they use Google to research a purchase they plan to make online.

Work Management 107

Work Management Google Marketing Budget ROAS 107

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Publishing videos to YouTube just to create backlinks. Using only exact match anchor text. + Keyword stuffing. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Parse.ly

AUGUST 22, 2019

The only platform that comes close to Facebook’s size is YouTube, with 1.9 That’s how little traffic actually comes from YouTube.). And half don’t plan to. . Alexis Madrigal coined the term back in 2012. The hangover we feel from Facebook-first marketing is far from over. billion MAUs. Can barely see it, right?

Social Media 81

Social Media Traffic Media Privacy 81

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. I can’t think of anyone betting against the Internet in 2012.”. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). Different approaches work for different businesses, but we’ll come to that.

Social Media 105

Social Media Social Marketing Media Planning 105

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Contently

MAY 11, 2016

” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Hubspot

DECEMBER 12, 2012

When Coca-Cola promotes the campaign on their website, they have links to their Twitter, Flickr, Google+, Facebook, and YouTube accounts, and they use consistent tone and messaging that aligns with all their other campaigns throughout the year. I mean, you better be able to work together if you're moving a Santa puppet that big.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

Vidyard

OCTOBER 30, 2014

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Try adding a YouTube channel to your social media arsenal. The thick of the 2012 holiday season is here. 38% comparison shopped online. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014. Also, B2B marketers tend to use 6 social media platforms.

Trends 40

Trends Planning Content Marketing Case Studies 40